Welcome to where I design
I’m a Product & UX/UI Designer from Armenia with a background in digital marketing. Over 10+ years in marketing, I’ve learned how products communicate, position themselves, and create impact—now I translate that into design, building experiences that connect beautiful interfaces with usability.
porfolio.
Welcome to where I design
I’m a Product & UX/UI Designer from Armenia with a background in digital marketing. Over 10+ years in marketing, I’ve learned how products communicate, position themselves, and create impact—now I translate that into design, building experiences that connect beautiful interfaces with usability.
work.
work experience.
Sr Product Designer
PlaySource
Design scalable digital products with a focus on clarity, structure, and usability.
Led the design of a CMS for an iGaming platform from concept to final delivery, building reusable components and contributing to a consistent design system across the platform.
Collaborated closely with product managers and developers to implement features and maintain strong usability standards.
My experience also includes designing complex systems such as Bonus Engine, Payment Gateway, and CRM, transforming business logic into intuitive user experiences.
Jul 2025/-May 2026/ B2B CONTRACT
Software Design Team Lead
Golden SB Tech
Led the UI/UX design team at Golden SB Tech, delivering user-focused design solutions across live casino, gaming, payment, and crypto platforms.
Collaborated closely with product & graphic designers to align business goals with creative direction, ensuring a consistent and engaging user experience across platforms.
Partnered with developers to ensure smooth handoff and implementation, bridging the gap between design and engineering.
Nov 2023/ Jul 2025/ ON SITE
Sr UX/UI Designer
Supono Holding
Delivered AI-powered web and mobile apps
Worked on creating user-friendly interfaces, improving user flows, and ensuring a smooth experience across different platforms.
Collaborated closely with developers to bring designs to life accurately
Tested and iterated on game designs based on feedback and product needs
Jun 2025/-May 2025/ B2B CONTRACT
Sr 1 UX/UI Designer
SoftConstruct
Partnered with cross-functional teams on multiple projects and created engaging and
intuitive gaming interfaces for web and mobile platforms.Collaborated with product managers, developers, and game designers to validate
design elements and ensure accuracy in final product releases.Led the design for a poker game as a dedicated designer, shaping gameplay experience, UI, and interaction patterns to deliver a clear, immersive, and user-friendly product.
Jun 2023/ Jun 2024/ ON SITE
UX/UI Designer
Ally Inc
Designed and launched user-friendly gaming interfaces for web and mobile platforms.
Executed end-to-end design processes, from wireframes to final production.
Translated business objectives into clear, actionable design solutions for various industries.
Feb 2022/ Jun 2023/ B2B CONTRACT
Product Designer
ArmenoTech
Designed a suite of financial and trading products, including a money transfer mobile app, web platform, forex trading product, and forex-based game experience, focusing on clarity, trust, and real-time usability.
Designed scalable UI components shared across app, web, and game products
Worked closely with product and development teams to align business logic with UX
Focused on simplifying complex financial systems into intuitive user experiences
Ensured consistency, usability, and clarity across all platforms
Feb 2020/ March 2022/ ON SITE
work experience.
Sr Product Designer
PlaySource
Design scalable digital products with a focus on clarity, structure, and usability.
Led the design of a CMS for an iGaming platform from concept to final delivery, building reusable components and contributing to a consistent design system across the platform.
Collaborated closely with product managers and developers to implement features and maintain strong usability standards.
My experience also includes designing complex systems such as Bonus Engine, Payment Gateway, and CRM, transforming business logic into intuitive user experiences.
Jul 2025/-May 2026/ B2B CONTRACT
Software Design Team Lead
Golden SB Tech
Led the UI/UX design team at Golden SB Tech, delivering user-focused design solutions across live casino, gaming, payment, and crypto platforms.
Collaborated closely with product & graphic designers to align business goals with creative direction, ensuring a consistent and engaging user experience across platforms.
Partnered with developers to ensure smooth handoff and implementation, bridging the gap between design and engineering.
Nov 2023/ Jul 2025/ ON SITE
Sr UX/UI Designer
Supono Holding
Delivered AI-powered web and mobile apps
Worked on creating user-friendly interfaces, improving user flows, and ensuring a smooth experience across different platforms.
Collaborated closely with developers to bring designs to life accurately
Tested and iterated on game designs based on feedback and product needs
Jun 2025/-May 2025/ B2B CONTRACT
Sr 1 UX/UI Designer
SoftConstruct
Partnered with cross-functional teams on multiple projects and created engaging and
intuitive gaming interfaces for web and mobile platforms.Collaborated with product managers, developers, and game designers to validate
design elements and ensure accuracy in final product releases.Led the design for a poker game as a dedicated designer, shaping gameplay experience, UI, and interaction patterns to deliver a clear, immersive, and user-friendly product.
Jun 2023/ Jun 2024/ ON SITE
UX/UI Designer
Ally Inc
Designed and launched user-friendly gaming interfaces for web and mobile platforms.
Executed end-to-end design processes, from wireframes to final production.
Translated business objectives into clear, actionable design solutions for various industries.
Feb 2022/ Jun 2023/ B2B CONTRACT
Product Designer
ArmenoTech
Designed a suite of financial and trading products, including a money transfer mobile app, web platform, forex trading product, and forex-based game experience, focusing on clarity, trust, and real-time usability.
Designed scalable UI components shared across app, web, and game products
Worked closely with product and development teams to align business logic with UX
Focused on simplifying complex financial systems into intuitive user experiences
Ensured consistency, usability, and clarity across all platforms
Feb 2020/ March 2022/ ON SITE
work experience.
Sr Product Designer
PlaySource
Design scalable digital products with a focus on clarity, structure, and usability.
Led the design of a CMS for an iGaming platform from concept to final delivery, building reusable components and contributing to a consistent design system across the platform.
Collaborated closely with product managers and developers to implement features and maintain strong usability standards.
My experience also includes designing complex systems such as Bonus Engine, Payment Gateway, and CRM, transforming business logic into intuitive user experiences.
Jul 2025/-May 2026/ B2B CONTRACT
Software Design Team Lead
Golden SB Tech
Led the UI/UX design team at Golden SB Tech, delivering user-focused design solutions across live casino, gaming, payment, and crypto platforms.
Collaborated closely with product & graphic designers to align business goals with creative direction, ensuring a consistent and engaging user experience across platforms.
Partnered with developers to ensure smooth handoff and implementation, bridging the gap between design and engineering.
Nov 2023/ Jul 2025/ ON SITE
Sr UX/UI Designer
Supono Holding
Delivered AI-powered web and mobile apps
Worked on creating user-friendly interfaces, improving user flows, and ensuring a smooth experience across different platforms.
Collaborated closely with developers to bring designs to life accurately
Tested and iterated on game designs based on feedback and product needs
Jun 2025/-May 2025/ B2B CONTRACT
Sr 1 UX/UI Designer
SoftConstruct
Partnered with cross-functional teams on multiple projects and created engaging and
intuitive gaming interfaces for web and mobile platforms.Collaborated with product managers, developers, and game designers to validate
design elements and ensure accuracy in final product releases.Led the design for a poker game as a dedicated designer, shaping gameplay experience, UI, and interaction patterns to deliver a clear, immersive, and user-friendly product.
Jun 2023/ Jun 2024/ ON SITE
UX/UI Designer
Ally Inc
Designed and launched user-friendly gaming interfaces for web and mobile platforms.
Executed end-to-end design processes, from wireframes to final production.
Translated business objectives into clear, actionable design solutions for various industries.
Feb 2022/ Jun 2023/ B2B CONTRACT
Product Designer
ArmenoTech
Designed a suite of financial and trading products, including a money transfer mobile app, web platform, forex trading product, and forex-based game experience, focusing on clarity, trust, and real-time usability.
Designed scalable UI components shared across app, web, and game products
Worked closely with product and development teams to align business logic with UX
Focused on simplifying complex financial systems into intuitive user experiences
Ensured consistency, usability, and clarity across all platforms
Feb 2020/ March 2022/ ON SITE